Our Thinking

We like to share our Thought Leadership and throughout the year we will continue to post new and exciting marketing information for our reading audience. These documents will be in the form Case Studies, Technology Briefs, Newsletters and Conference Presentations. If you want to discuss any of these documents in more detail please send a us a message by clicking here.

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Case Studies	Download
Event Based Marketing Case Study View Description This case is about a Fortune 100 company where Covalent Marketing reengineered the way they did their event based marketing.
Software Upgrade Case Study View Description Here is a nice case study around a major campaign management software upgrade. We talk about the value of upgrading and of staying compliant.
Tech Briefs	Download
Affinium Campaign Macros View Description If you are a user of Affinium Campaign and you are looking for innovative ways to create/use Custom Macros please download and read this Tech Brief.
Pre-Implementation Questions View Description Here are 10 questions that every person thinking about a marketing software implementation should ask themselves first.
Conference Presentations	Download
Using Plan for Program Management in the New Media Landscape View Description Here is the presentation we gave at Unica's MIS conference in New Orleans on April 28th, 2008. It is titled "Using Plan for Program Management in the New Media Landscape" and covers why we as marketers need to go to PROGRAM based planning rather than continuing the trend of PROJECT based planning.
White Papers	Download
A Near Real-Time Email Marketing Solution View Description A white paper outling how Covalent Marketing helped a major insurance carrier overcome their data mart limitations and advance their campaign management efforts towards a near real-time stream of more meaningful marketing e-mail communications.