Our Blog
First, let us say "
Welcome" to our community! We want to kick things off by sharing with you what our short and long term goals are for the blog and the community as a whole.
From the get-go we plan on providing insightful, well thought out blog entries that will:
- Provide you food for thought on strategic issues that will be shaping the future of marketing
- Offer quick and easy tips to improve your marketing operations
- Deliver some perspective on how changes in the marketplace will affect you
- Share updates on marketing technologies and where they may be best utilized
Ultimately, it is our goal to build a community in which we can make the forum an interactive dialogue, not just a one way conversation. A place where all can share our opinions, our successes, and even our current painpoints in the hopes, that as a community, we can freely exchange ideas to better one another.
Most Recent Blogs
Category: DAM (Digital Asset Management) • Posted by Liz Kaufman
As organizations become more technologically savvy, it’s only inevitable that they’re going to be creating more digital assets (images, logos, videos, etc.) in to the future. I believe it’s what we will do with these digital assets, after their initial use, that is going to separate the highly efficiently operating marketing production studios from those laggards, constantly repeating work efforts... Read More
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Category: Unica Related • Posted by Cristene Gonzalez-Wertz
A lot of people are talking about IBM buying Unica and what it means to Enterprise Marketing Management. I know there is a lot of bashing going about on this deal – there is no bashing here. Only some honest perspective from someone who has been inside IBM. As a former IBMer, Unica expert and marketer, I think most of the stuff out there is missing a number of points and do... Read More
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Category: MRM (Marketing Resource Management) • Posted by Cristene Wertz, Tripti Ahuja
I met with 3 clients in the past eight weeks interested in implementing Marketing Resource Management (MRM). So, I started kind of where I usually do – and asked why they thought it would be valuable to them. More specifically, I asked them what kind of problem they wanted to solve with MRM.Because it’s not about the technology. Sure – the technology can solve all manner of ... Read More
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