Our Blog
First, let us say "
Welcome" to our community! We want to kick things off by sharing with you what our short and long term goals are for the blog and the community as a whole.
From the get-go we plan on providing insightful, well thought out blog entries that will:
- Provide you food for thought on strategic issues that will be shaping the future of marketing
- Offer quick and easy tips to improve your marketing operations
- Deliver some perspective on how changes in the marketplace will affect you
- Share updates on marketing technologies and where they may be best utilized
Ultimately, it is our goal to build a community in which we can make the forum an interactive dialogue, not just a one way conversation. A place where all can share our opinions, our successes, and even our current painpoints in the hopes, that as a community, we can freely exchange ideas to better one another.
Most Recent Blogs
Category: General Marketing • Posted by Tripti Ahuja
In a struggling economy where marketers are trying every tactic possible to keep their customers, one of the simplest forms of marketing is rising above all - discount coupons. Product based companies have been printing coupons for over a hundred years to attract customers to choose their product over the competition. Although two of the strongest and oldest sources of coupons, newspaper circulars... Read More
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Category: General Marketing • Posted by Stanton Willins
This past Superbowl weekend brought a big shift, but what I’m talking about didn’t happen on the playing field with the Saints and Colts. For the first time in 23 years the makers of Pepsi did not have at least one ad. Not one! No Britney Spears doing a generational montage, no Michael J. Fox desperate to get a Pepsi for an attractive neighbor and certainly no Cindy Crawford drinking a Pepsi ... Read More
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Category: General Marketing • Posted by Liz Kaufman
Looking back on this past holiday season, and my own shopping experiences, it was inspiring to think how much, from a marketing perspective, it has evolved in recent years. With almost three-quarters of households in America having access to the internet and sales starting earlier and earlier each year, it’s not hard to deduce that the playing field has changed faster over the past 10 years than t... Read More
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