January 12, 2012

New Year, New Resolution

Like many people, when the clock struck midnight on the first day of 2012, I made some internal resolutions to stick by to better myself in the coming year.

Like every other year, I resolved to eat healthier, hit the gym more often, and floss more. But I also resolved to improve on myself professionally.  I was extremely inspired by a blog post by Seth Godin that I read back in October of 2011 entitled “First, make rice”.

First, make rice



Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef.

If the rice isn’t right, it really doesn’t matter what else you do, you’re not going to be able to serve great sushi.

Most of the blogging and writing that goes on about marketing assumes that you already know how to make the rice. It assumes you understand copywriting and graphic design, that you’ve got experience in measuring direct response rates, that you’ve made hundreds of sales calls, have an innate empathy for what your customers want and think and that you know how to make a compelling case for what you believe.

Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing.


While I’ve always fancied myself as a nimble and fast learner who is able to grasp on to new concepts very quickly, I realize that all of my marketing knowledge has been learned on the job.  And granted I’ve had the opportunity to work with some of the industry’s brightest marketers, I know that some formal training on the “basics” of marketing would benefit me exponentially.

Therefore, I have decided to embark on a journey to obtain a certificate in Integrated Marketing from University of Chicago.  The first step was enrolling in the first class, Successful Marketing: Basics to New Directions which I have started this week.

Having not sat in a classroom in 10 years, I didn’t know what to expect, but I have already learned so much in the first 2 days of class.  I look forward to sharing this journey and sharing what I learn through this blog, and also having the opportunity to apply what I learn immediately at Covalent Marketing.

While many people give up on those resolutions just a few days into January, I am succeeding at keeping that resolution to improve on myself professionally in 2012; I’m also flossing more often.