February 12, 2014

I’m going – going back – back to Cali – Cali

We at Covalent Marketing get a little giddy every year when the location and topic of the Aprimo Marketing Summit is announced.  This year the summit has assumed the title of Teradata Marketing Summit for the first time and we are as excited as ever about the location, topic, and break-out sessions chosen for the event.  I am especially happy about the selection of LA Live as the venue because there’s something for everyone there. 

Take it from me, I lived there for 7 years so I’m almost a native.  Eight months ago, I moved from LA to Denver, trading warm, sandy beaches for tall, snowy mountains.  Even though I am happy with my new home, I can’t wait to return to the City of Angels next month.  Aside from the amazing opportunities for continuing education and making new friends at the Summit, here are some additional reasons to get excited about traveling to Los Angeles in March!

  • HollywoodLA is an iconic place with many famous landmarks.  The music and film industries have long histories in locations all over town.  Get out and do something iconic – hike to the Hollywood sign, listen to music at the Troubadour, take a tour of the Walt Disney Concert Hall, drive by Capitol Records, put your hand prints on top of Judy Garland’s on Hollywood Blvd, or ride the Ferris wheel at the Santa Monica pier.


  • park benchThe weather will likely be better than wherever you live in the US.  This has been a cold and brutal winter for the country, except in LA.  The region escaped the terror of the polar vortex and experienced unseasonably warm weather while the rest of us froze.  Though they have their own woes in the midst of a drought, enjoy the fun in the sun.  Enjoy a Peet’s coffee while sitting on the outdoor patio, have a drink on the rooftop at The Standard, ride a beach cruiser from pier to pier in the South Bay, or read on the park bench overlooking downtown featured in the movie 500 Days of Summer.


  • koreatownYou can find every kind of cultural experience you wish in Los Angeles.  Every cultural and ethnic group is represented in Los Angeles with many of these cultural centers located in and around downtown.  Sample dim sum in Chinatown, tour the Mission and LA’s oldest street at Olvera Street, dine on Korean BBQ in Koreatown, or peruse the Skirball Cultural Center.


  • downtown LAThere’s a lot happening in downtown LA!  During the 1920’s downtown boomed as large financial institutions established west coast offices in Los Angeles forming a “Wall Street of the West.”  Hotels, restaurants, department stores, theaters, and a streetcar were built in downtown; it was the place to be!  From after World War II until the early 2000’s, downtown Los Angeles went through a severe period of decline as people sprawled to suburban areas.  The opening of the Staples Center in 1999 signaled the revitalization of downtown LA.  Since then the city has made making downtown a desirable place to live and work a priority.  Re-zoning has facilitated the construction of new parks, residential buildings, a metro system, and trendy restaurants and bars.  Check out all the downtown LA has to offer by touring the Cathedral of Our Lady of the Angels, visit Union Station, grab a drink at the Edison, admire the transformation of the Federal Bank of San Francisco building into loft apartments, or ride the Metro to Hollywood or Silver Lake.


  • LA LiveLA Live is pinnacle of downtown’s revitalization.  Completed in 2007, LA Live is downtown’s sports and entertainment district.  It includes the Staples Center, home of the LA Kings, Lakers, and Clippers, Nokia Theater, Nokia Plaza, Club Nokia, the Conga Room, Lucky Strike, The GRAMMY Museum, 13 restaurants, a movie theater, a Ritz-Carlton, and the JW Marriott.  While were here, be sure to take time to enjoy the view from the JW Marriott, catch a Kings game, stroll through Nokia Plaza, visit the GRAMMY Museum, or meet your new friends for happy hour.


Connect with us to meet up in LA: @Covalent_Mrkt, @RitaMorgan16, @coreiner, @kylilia, @anejako