February 20, 2014

Advice on attending the Teradata Summit from a seasoned attendee

As our followers know, I attend what was formerly known as the Aprimo Marketing Summit every year. Rebranded as the Teradata Summit, I of course will be attending with the Covalent team once again. If you have never been, it is a must for anyone involved and interested in marketing. Don’t assume that you need to know about marketing automation software to attend, either; this is a summit for any marketing professional. As an official 10-year attendee, I have a few ideas to help you get the most out of your trip:

The Product Pavilion  

Go to the sessions, you will learn a lot. However, I have found that I learn the most in-depth information from the product managers in the pavilion. They are a wealth of knowledge about the current and future releases of the module. Since they engage with the most complex users of the software, their knowledge extends beyond the functionality and into applied use. If you need an idea on how to build innovative solution for your organization, this is the place to be. You will walk away with new information and fresh ideas.

The Teradata Ecosystem

The Teradata employees are your resource for all things software related, but the ecosystem that surrounds the software solution is vast. To the benefit of Teradata Marketing software users, that ecosystem includes implementation and MSP partners, integration software partners, process experts, social media gurus, marketing strategists, data scientists, brand professionals, marketing managers, and operations specialists. If you need assistance with your marketing development, there will be an expert in attendance.

Teradata resources are often ready and willing to make recommendations, but it is also easy to find the resources you are looking for through networking over meals and cocktails. With such a long history, many attendees are regulars like me, and can direct you to just the right contact.

Multi-Industry Innovation

We marketers hear that we need to move at the speed of business, but innovation needs to move at the speed of the consumer. Are we then dependent on the next software version in order to innovate? No, we are not.

Some highly innovative campaigns are being development and executed using older versions of the Teradata marketing software. Use this opportunity to network with other users. Not only that, actively seek out users NOT in your industry. I am not a proponent of best practices solely utilized from within the industry that you work. Innovation inspiration comes from all sources; therefore don’t be afraid of industry idea in-breeding. Some of the best work has been developed from insights gathered from any company willing to share their innovation strategies.

Enjoying Friends and Fun

The marketing summit is a blast! The Teradata event planners work hard to provide a schedule that is information packed, but also offers the chance to let your hair down and enjoy yourself. Be sure to do this! Every year I look forward to seeing my “summit friends”. I am a southern California girl, so the L.A. location is personally exciting for me, also for Rita as she describes in her post about L.A.

If you haven’t already booked your trip, get planning. Kyla, Rita, Alex, and I will all be attending, if you have any questions on how to get the most out of your trip or if you would like to meet, don’t hesitate to reach out. We love meeting new people! See you in LA.

If you enjoyed reading this post, and want to learn more about the latest in Teradata news, check out Alex’s post on their recent release.