December 17, 2014

Process Redesign as a Badge of Honor

Asking for help should be a celebration, not a mark of failure!

I love shopping, but I loathe visiting a new mega-store. Home Depot is my ultimate nemesis. When I walk inside, I have two options:

  1. Use my own intuition to find the department representing the item I am searching for and wander up and down the aisles until I find it.
  2. Track down a sales associate who can direct me to the exact aisle where my item resides.

Asking for Help, Helps

What you might not know about me is that I am very stubborn and usually assume that I can reason my way out of any problem. Because this is the case, I usually opt for option 1. This is my downfall and the reason why the Home Depot is my nemesis. I don’t think like the Home Depot store designers and thus it seems that whatever gadget I need is never located where I think it should be. My shopping experiences at this store quickly turn from “quick trips” into “huge time sucks” and throw off my whole schedule for the day. Instead of thinking it’s more efficient to charge ahead and find the item on my own, if I only took a few extra minutes to find a sales associate when first entering the store, their expertise could save me a lot of time in the end.

Implementing Change Takes Courage

Whether we know it or not, many of us treat our marketing operations in this same way. We believe that because we have always operated one way, it is the correct way, and it is a sign of weakness to ask for help. We get stuck in, “we have always done it that way” mode. What we fail to realize is that devoting a small amount of time and resources to gather advice from someone with the appropriate expertise can actually accrue large savings in the long run.

Benefits realized from a process efficiency evaluation and re-design can include:

  • New processes / technology provide the opportunity for increased ROI due to potential efficiencies and capabilities that are introduced.
  • Resources learn new skills and processes that can decrease error margins and improve output.
  • New tools can be utilized to better manage resources at a high level and while providing a clear picture on utilization.

Receiving Help Is the Ultimate Gift

Don’t forget to ponder what your organization could gain from seeking expert advice. And as you run around from store to store to complete your holiday shopping, consider what you might gain from asking for help rather than searching on your own.

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