September 15, 2016

The Future of Social Media – Virtual Reality

We asked our consultants how they predict social media will change in the next 20 years. On Monday, we shared our predictions on increased customization and connectivity. In our second post predicting the future of social media our team predicts that virtual reality will be an integral part of social media.


Since the dawn of time, the human race has been on the lookout for the next best thing. Currently, virtual reality (VR) is that next best thing. VR is a cutting-edge technology that displays an environment (either fictitious or real) and allows users to interact with it. As such, these consultants argued that virtual technology will dictate social media in 20 years:



DebbieIn 20 years, all content will be completely integrated into our reality. Today we participate in what is called “the third screen” experience when watching content. In the future, we will not need 3 screens. Today we watch our favorite TV show or sporting event on our televisions while we tweet about it from our mobile device. In the future, we will be able to use voice recognition within our entertainment unit to engage in online conversation in real time. We will be able to react to pop up images or holograms within the program to learn more, instead of turning to a different device to find out more information about our program we are watching.



StantonIn twenty years I imagine we’ll be in the fifth or sixth generation of social media.  By that time the “face” of social media should be dramatically different.  All of the mainstay things we’re used to today like Facebook, Twitter, and Snapchat will be a distant memory.  I envision the future being much less about broadcasting to the masses, and much more individualized to you and your social network.  I predict it will be exclusively a catalog of videos archived and accessed by some artificial intelligence like Siri or Cortana; no typing necessary, only voice commands.  I could also see some sort of overlay with augmented reality as you go about your daily life.



MohammadTwo years ago, Facebook acquired Oculus Virtual Reality (OVR) for $2 billion. Though this transaction seems mundane, the truth couldn’t be further from it. I speculate that compared to other acquisitions from the social media giant, OVR will drastically shape the future of social media. OVR is a set of goggles one wears to enter a simulated, virtual environment. In other words, the goggles allow a user to experience both real and fictitious worlds without having to move a muscle. With that in mind, I anticipate virtual reality becoming a ubiquitous technology that’s fully integrated into our lives. A life where we don’t post or tweet something to share it with others, rather, we’ll experience it together via virtual reality.



JasperSocial Media has taken the world by storm by connecting everyone whether they choose to or not. In 20 years, this type of connection will be the primary means of social interaction. It will evolve from its current platform of text, imagery, and video to virtual reality in both augmented and fully immersive configurations. Facebook kindled the fire by purchasing Oculus Rift and has begun mainstreaming 360 videos along with YouTube and other social content providers. As technology advances, a paradigm shift in social interaction will lead to the creation of social VR devices that can either be worn or embedded within the body. Experiences and thoughts, shared by and with augmented individuals, will reach a whole new level.

Where do you think social media will be in 20 years? Share your predictions with us on twitter @covalent_mrktng. And make sure to come back to our blog on September 19th when we share 4 more predictions with our readers on the future of social media.