June 16, 2017

It has been anticipated for many years, and IBM has delivered!

Many customers have excitedly awaited, and come to expect, greater integration between their IBM products.  With the use of IBM’s Universal Behavior Exchange (UBX), integration between applications has been greatly simplified, streamlining the work-arounds that we all have created over the years.  One such integration is between Watson Campaign Automation (WCA – formerly IBM Marketing Cloud and Silverpop) and IBM Campaign.

As a feature of IBM Campaign version 10 (and subsequent releases), IBM promised the ability to integrate with WCA.  The implications of this integration are immense for Marketers – there is now native connection between campaign management and marketing automation, and it’s sleek!  Connecting the audience segmentation tool to the digital fulfilment tool cuts out the middle man.  There is no need for formatting output files for different vendors, FTPing contact lists, or waiting a week before fulfillment – its all at the fingertips of the marketers.  For a demonstration of this integration, watch the video that Covalent Marketing has created to show the full experience of what an integrated system can really do!

This is just one instance of many integrations simplified by UBX, but the benefits are numerous.  Some of the benefits now realized by the IBM Campaign to WCA integration include

  • Advanced UI Segmentation – WCA can now leverage the capabilities of Campaign and the flowchart interface to perform advanced segmentation
  • Security – Sensitive data can be held behind your company’s firewall and used for segmentation, only sending data that is needed for execution to the cloud (WCA)
  • Data Access – Data can be pushed from Campaign to WCA rather than creating databases or queries in WCA
  • Simplified Connection – Native connector between the cloud (WCA) and on-premise software (Campaign)

These are just some of the benefits that this integration offers.  To see how this integration can be used at your company, watch our video. And if you have any questions, please reach out to us.  We’d love to hear from you!

If you enjoyed this post, you may also like:

Watson and the Future of Marketing

Related Posts