Covalent Blog: 10 Important Questions For EMM Implementations

Operations and Analytics

Category: 10 Important Questions For EMM Implementations   •   Posted by Liz Kaufman

We have come to the last part of our blog series “10 Important Questions You Should Ask Yourself Before a Marketing Software Implementation.” These last two topics some could argue are the most important because they are often the most forgotten about pieces of an EMM software implementation.Do you have a solid organizational structure and internal help desk plan for the new software?Have you thou... Read More

Staging for Success

Category: 10 Important Questions For EMM Implementations   •   Posted by Liz Kaufman

People often think that if they buy new software many of their marketing business pain points will magically disappear merely because the software has the capabilities to solve them. They’re wrong! Marketing software is simply a tool to assist you and your marketing department, but ultimately it’s up to the software users to properly utilize their new purchase. As you map out your implementation I... Read More

Implementation Planning

Category: 10 Important Questions For EMM Implementations   •   Posted by Stanton Willins

In one of Liz Kaufman’s earlier blogs (Setting the Table for the Implementation) she talks about the first two pillars that will help you lead a successful marketing software implementation. I think of them as important pre-planning initiatives that are more preparation based, though still very significant in completing a successful Enterprise Marketing Management (EMM) project. In this blog ... Read More

Introduction

Category: 10 Important Questions For EMM Implementations   •   Posted by Stanton Willins

Many of you may have already read our tech brief on “10 Important Questions You Should Ask Yourself Before A Marketing Software Implementation…”, but now we’d like to take a deeper look into these ten questions over a series of blog entries.Blog #1How good is your understanding of your current marketing processes?Do you have a clearly defined scope and success criteria for the implementation? ... Read More

Setting the Table for the Implementation

Category: 10 Important Questions For EMM Implementations   •   Posted by Liz Kaufman

For this blog entry I have focused on the first two questions from our Tech Brief: How good is your understanding of your current marketing process standards? and Do you have a clearly defined scope and success criteria for the implementation phase?I believe these two topics are intertwined and go hand in hand. Only with a firm understanding of both your current processes and Key Perform... Read More