Covalent Blog: Aprimo Related

Our Time at the Aprimo Summit 2010

Category: Aprimo Related   •   Posted by Tripti Ahuja

I went in to my first Aprimo Sumit all ‘saddled up’ ready for action, but came of the conference at the forefront of a ‘marketing revolution’. As some people may have noticed, Aprimo made a last minute change to the conference theme to coincide with their enterprise wide re-branding efforts.So the first, and most obvious, question is: "what’s changed?"  Well, the name of their marke... Read More

A Review of Aprimo Enterprise v8.5

Category: Aprimo Related   •   Posted by Liz Kaufman

As a certified partner of Aprimo Inc., Covalent Marketing attends several Aprimo Partner meetings each year. Our most recent meeting was to get a look at 8.5. Both of Aprimos’ product development and product marketing teams were on hand to present valuable information and answer questions about this latest version of Aprimo Enterprise.   With Aprimo Enterprise 8.0 wonderful new enhanceme... Read More

Aprimo Goes SaaS

Category: Aprimo Related   •   Posted by Liz Kaufman

Due to Covalent Marketing’s rich Aprimo and general EMM experience, a client that was trying to decide on EMM software asked us to dive into Aprimo Studio and compare Studio’s abilities against their requirements. Marketing Studio is Aprimo’s latest software offering, but what is different about this offering is that it is SaaS (Software as a service).  This was a very exciting project for us... Read More

Aprimo Summit 2009

Category: Aprimo Related   •   Posted by Stanton Willins

During this past week we attended the Aprimo Marketing Summit 2009 where Covalent Marketing was a sponsor.  Here are a few observations and learning from our time in San Diego:In the Enterprise Marketing Management (EMM) space there is a significant spike in Campaign Management (CM) projects, versus Marketing Resource Management (MRM), due to CM's ability to increase revenue - not just c... Read More