Category: General Marketing • Posted by Tripti Ahuja
In a struggling economy where marketers are trying every tactic possible to keep their customers, one of the simplest forms of marketing is rising above all - discount coupons. Product based companies have been printing coupons for over a hundred years to attract customers to choose their product over the competition. Although two of the strongest and oldest sources of coupons, newspaper circulars... Read More
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Category: General Marketing • Posted by Stanton Willins
This past Superbowl weekend brought a big shift, but what I’m talking about didn’t happen on the playing field with the Saints and Colts. For the first time in 23 years the makers of Pepsi did not have at least one ad. Not one! No Britney Spears doing a generational montage, no Michael J. Fox desperate to get a Pepsi for an attractive neighbor and certainly no Cindy Crawford drinking a Pepsi ... Read More
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Category: General Marketing • Posted by Liz Kaufman
Looking back on this past holiday season, and my own shopping experiences, it was inspiring to think how much, from a marketing perspective, it has evolved in recent years. With almost three-quarters of households in America having access to the internet and sales starting earlier and earlier each year, it’s not hard to deduce that the playing field has changed faster over the past 10 years than t... Read More
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Category: General Marketing • Posted by Tripti Ahuja
Coke, Apple, Microsoft, Mercedes, Nike, McDonalds – are some of the most powerful brand names in the world today. These companies have taken many years and spent billions of dollars in creating their “brand”. A brand has the power to define a company’s identity and values for the products and services it provides. It is very important for a company to be able to connect with their customers and ga... Read More
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Category: General Marketing • Posted by Stanton Willins
The 2009 Direct Marketing Association (DMA09) conference came and went like the morning fog in San Diego. My time at this year’s conference can be easily divided in to one of two buckets, manning our exhibit (and here’s some picture proof) or trying to remotely help my client who was gracious enough to let me go for two days in the middle of a project; so as you can imagine, I didn’t get to t... Read More
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Category: General Marketing • Posted by Stanton Willins
About a month ago Microsoft launched their new “decision engine” – Bing. From the commercials and print media that I saw it is being marketed as the next evolution in web-based information searching; so I thought I’d give it a look. Admittedly, I felt more drawn to go out of curiosity then out of need, because after seeing their advertisements I still wasn’t sure what a "decision engine"... Read More
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Category: General Marketing • Posted by Stanton Willins
A couple weeks ago Covalent Marketing had the privilege of sponsoring the Rocky Mountain DMA at their annual DM Day event. With our sponsorship we were allowed to set up a small both in the vendor pavilion where we had several good conversations with attendees throughout the day. One topic that came up a few times was PURL’s (a.k.a. Personal URL’s). I found this interesting because not too many pe... Read More
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Category: General Marketing • Posted by Stanton Willins
While "cloud computing" and "software-as-a service" are not new ideas by any means, it seems as if these terms are popping up more and more when we talk about Enterprise Marketing applications – so what do these terms really mean? Are they just two ways of saying the same thing? Are they even related to one another? In this post I will try to define these term... Read More
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Category: General Marketing • Posted by Liz Kaufman
At the recent 2009 Aprimo Summit in San Diego, Aprimo’s CMO Bob Boehnlein gave a great presentation on the Marketing Optimization Model. Then later in the conference, the topic was further analyzed and discussed in a breakout session. The Model gives marketing departments a great way to determine where they are, a defined path for improvement and a plan on how to get there. Just as manufacturing h... Read More
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Category: General Marketing • Posted by Stanton Willins
Recently Covalent Marketing gave a presentation at UnicaTM's Marketing Information Summit (MIS) that explored the need for marketing organization to start moving their planning processes away from simplified project based plans and to start moving towards more holistic program based plans.While it may be obvious to some, the boundaries of the customer market place have grown at a rate we've n... Read More
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Category: General Marketing • Posted by Stanton Willins
Collectively we have become more savvy about when to contact our customers, but why have we not done the same regarding how we contact our customers? Usually for compliance reasons, we all collect information about what marketing channels our customers will ‘allow' us to use for contacting them; and subsequently we create internal "Do Not Call", "Do Not Email", etc. lists... Read More
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