Covalent Blog: Marketing Technology

Being more efficient with Continuous Integration Testing

Category: Marketing Technology   •   Posted by Amol Potdar

In my last blog entry, I wrote a sample letter to the marketing director of a fictional organization showcasing the benefits of why they should ‘virtualize’ their database marketing environment. Continuing the idea of how to build a better database marketing environment I wanted to follow up by talking about a process that can be used in nearly all database marketing environment, Continuous Integr... Read More

Do you know the Secret to Long Term Success for an EMM Software Implementation?

Category: Marketing Technology   •   Posted by Ryan Kosanic

As I am about to begin another enterprise marketing management (EMM) related project, I thought I would take a moment to reflect on all of the EMM projects that I have been a part of over the last ten years.  I began to wonder if there were any parallels between them all.  Were there any universal truths that guided my projects toward success (or in one case collapse)?  I started wr... Read More

The Benefits of Virtualizing the Marketing Environment

Category: Marketing Technology   •   Posted by Amol Potdar

With customized database marketing automation continuously growing, I thought it would be an interesting idea to write a mock letter that could apply to many companies out there who are no longer “new” to database marketing. This letter is a proposal to port an existing marketing environment to a virtual machine. The marketing environment in the example below is a couple of years old, and highly s... Read More

LEVERAGE YOUR EXISTING MARKETING TECHNOLOGIES TO THE FULLEST

Category: Marketing Technology   •   Posted by Stanton Willins

Guess what, improving your database marketing doesn’t necessarily mean you have to buy new software or cater to the latest marketing trends.  I can’t tell you how many times I’ve seen companies buy an industry leading enterprise marketing management (EMM) software solution from Unica or Aprimo and not maximize its capabilities to the fullest.  Is it any surprise?  It shouldn’t be.&n... Read More

IS MEASUREMENT BEST OF BREED GOING AWAY?

Category: Marketing Technology   •   Posted by Stanton Willins

I'd like to address something that may seem almost outside of what we do...but it's not.  If you bear with me, I think you'll find it most intriguing.As some of you may know last March Oracle bought Hyperion.  More recently, SAP acquired Business Objects, and now, IBM has plans to pick up Cognos.  It's safe to say that SAS will remain independent for a little while and that Teradata... Read More