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Covalent Blog: User Adoption

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Thursday June 25, 2009

Marketing Technology User Adoption Framework

Category: User Adoption   •   Posted by Liz Kaufman

Do you remember HAL from the movie 2001: A Space Odyssey? HAL was the artificial intelligence program that took care of everything on the spaceship at the behest of the crew (and can read lips, so beware). Unfortunately, though we are well past the year 2001, there are no HAL’s to help us run our marketing software, we still have to ‘man’ our own computer programs. So, for now, we must rely on our... Read More
 
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