In my last blog entry, I wrote a sample letter to the marketing director of a fictional organization showcasing the benefits of why they should ‘virtualize’ their database marketing environment. Continuing the idea of how to build a better database marketing environment I wanted to follow up by talking about a process that can be used in nearly all database marketing environment, Continuous Integration Testing. read more »
With customized database marketing automation continuously growing, I thought it would be an interesting idea to write a mock letter that could apply to many companies out there who are no longer “new” to database marketing. This letter is a proposal to port an existing marketing environment to a virtual machine. The marketing environment in the example below is a couple of years old, and highly successful in its current implementation. The business processes for the campaign development lifecycle are robust and there are no immediate plans to modify the existing environment. read more »
