Every 18 months or so, a software upgrade is released for marketing technology systems, including IBM (previously ‘Unica’). These upgrades can help increase performance, streamline marketing functions, and simplify IT involvement. To put them into place, however, is not generally an easy task requiring time, expertise, adjustment, and sometimes even the planets proper alignment. Over the years, I have done my fair share of software implementations and upgrades with various clients. These experiences, collectively, have given me a robust perspective on what many marketing organizations struggle through when presented with the many software versioning options under the cry of “Upgrade!” read more »
With the advent of the Unica suite version 9, now known as IBM EMM (Enterprise Marketing Management) version 9, comes a slew of changes from GUI to added capabilities. Stanton made a great Unica V9 summation with his blog post here. The most notable change for me is the removal of the ActiveX component, and introduction of Dojo (enter angelic horns trumpeting as rays of sun break through clouded skies). read more »
I don’t know about you, but until a few days ago, I didn’t really care too much about QR codes and thought what a huge gimmick they were. These cryptic block shaped hieroglyphics were everywhere and looked so out of place. read more »
I was sitting at my computer one day, staring at the Bleach Anime poster on my wall and thought to myself, you know what? We at Covalent are the “Ichigos” of the MRM world! Say what?
First things first, what the heck am I talking about? Bleach is a manga/anime series centered around the adventures of an orange haired teenager named Ichigo, who is unwillingly thrust into war between Good guy grim reapers called Shinigami and fallen souls called Hollows. On a good day, Shinigamis find lost souls wandering in the living world, cleanse them, and then escort them to the afterlife city called Soul Society which is like a better state of being. read more »