So why is a marketing technology firm supporting an AP History’s class trip to Mesa Verde? Our decision to donate this month towards Ms. Vatch’s project was simple: we support innovation…from any time period!
Innovation is a currency we seem to be dealing with a lot these days in our own marketing space: new marketing software, better integration of marketing channels (aka omni channel), etc. What can be easily overlooked is that we don’t always have to look to the future for innovation, we can also look in to the past. read more »
I recently learned the brand names Unica and Aprimo will be retired soon.
In case you’re new to our EMM tribe, over the last few years the marketing automation space has really shown its value, and it has been validated with a number of enterprise marketing management (EMM) software acquisitions. In chronological order, these include:
Unica Version 9 is here, but it’s not what you think. Along with Unica tool enhancements, this release is just as much about the continued building of IBM’s Enterprise Marketing Management (EMM) brand. read more »
Forget Windows 8, the real prize is Windows RT. While others are worried about screen sizes, weight and color, Microsoft has developed a ‘productive’ operating system for the mobile market! Finally, it’s the year of mobile (just like 2011, 2010 and so on). read more »