About a month ago Microsoft launched their new “decision engine” – Bing. From the commercials and print media that I saw it is being marketed as the next evolution in web-based information searching; so I thought I’d give it a look. Admittedly, I felt more drawn to go out of curiosity then out of need, because after seeing their advertisements I still wasn’t sure what a “decision engine” was or how it’s different from a “serch engine” (but that’s a whole different blog that I’ll save for some other time). That being said, I guess I can’t criticize their advertising campaign too much for the mere fact that it got me to go to the website. Hopefully the website itself can do a better job of explaining to me their value proposition and answer the big question: What is a “decision engine” and how is it going to make my life easier? read more »
A couple weeks ago Covalent Marketing had the privilege of sponsoring the Rocky Mountain DMA at their annual DM Day event. With our sponsorship we were allowed to set up a small both in the vendor pavilion where we had several good conversations with attendees throughout the day. One topic that came up a few times was PURL’s (a.k.a. Personal URL’s). I found this interesting because not too many people are utilizing PURL technology these days…but maybe they should. read more »
In one of Liz Kaufman’s earlier blogs (Setting the Table for the Implementation) she talks about the first two pillars that will help you lead a successful marketing software implementation. I think of them as important pre-planning initiatives that are more preparation based, though still very significant in completing a successful Enterprise Marketing Management (EMM) project. read more »
Many of you may have already read our tech brief on “10 Important Questions You Should Ask Yourself Before A Marketing Software Implementation…”, but now we’d like to take a deeper look into these ten questions over a series of blog entries. read more »
