Maybe it’s because I have been to more than my share of Aprimo Marketing Summits, but I feel like they are running together and the only thing I seem to remember are the keynote speakers and the fun I had with friends. Sessions are becoming too similar, and it seems to me that the executives say similar things each year. Personally I feel this is because of the maturity of the EMM market, but whatever the cause, we the users are no longer hearing what we need to. We no longer need to be told about MPM, we now need to understand how to integrate fractional attribution, regression models, conjoint analysis and real time omni-channel reporting. So how can EMM companies update and innovate to bring utility to their annual user conferences? read more »
Last week I had the pleasure of accompanying my team to the Teradata (formerly Aprimo) 2013 Marketing Summit in the land of jazz and jambalaya: New Orleans. With Liz as our seasoned attendee, Kevin and I attended this conference for the first time. As younger consultants, our mission in our work life is to learn as much as possible, fast. With that in mind, we entered the New Orleans Hyatt each morning with our sessions selected and our notepads ready. read more »
10 years! Attending Aprimo Marketing Summits for 10 years, I have had the unique experience of being an Aprimo customer, working directly for Aprimo, and serving as an Aprimo partner. As a customer, we were one of the original winners of the now highly coveted Apex award. Where does the time go? read more »
My nature is to quickly jump to conclusions. I like to think of it as my excitement for life, though I know that I need to slow down and evaluate all the facts first. I was ready to jump to conclusions when Teradata announced that it was purchasing eCircle. Instead jumping to a “WOW” conclusion, I took some time to really understand the benefits of this acquisition. With any acquisition there is much to consider how it will benefit customers and how it will benefit the company purchasing another organization. read more »
