Advertisements, Sponsorships, Endorsements can get you awareness and more importantly gain your brand an image that you may want to set with your customers – however all at a premium price. But how does an organization earn a reputation or credibility without spending millions of dollars? The answer is simple these days. read more »
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- June
- May
- DonorsChoose: Reading FUNdamentals
- Data Share for a Healthier World
- Crowdsourcing for Marketing
- Goodbye Streetlamps, Hello… Glowing Trees?
- Advice For Attendees of Smarter Commerce Global Summit 2013
- Pull On Your Cowboy Boots, We’re Going To Nashville
- Scope Creep -or- You Probably Don’t Need Banana Bunkers
- The IBM EMM/Unica Suite: Which version to upgrade to…
- April
- March
- February
- Software Development Lifecycle: Waterfall vs. Agile
- Marketing Lessons from 2013 Oscar Nominees
- MRM Revamps: Inclusion is Key
- Teradata Ahead in Gartner’s Magic Quadrant for Marketing Resource Management; IBM Not Far Behind
- Tableau Makes 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms
- Combine Your On and Offline Data
- January
- 2012
- December
- Marketing Dashboards The Tableau Way
- A Man’s Guide to Buying Products
- Penzey Spices Up Your Life
- There Really is an Art to Shaving
- A Heritage Bike Experience
- Kevin Buys Hair Product for the First Time…Ever: A Floyd’s Experience
- Underground Park in NYC
- A Bike with a Brain
- LEGO Great Ball Contraption
- Covering Some Ground with Terrain
- The Robin Hood Tax
- Hey wait – let’s hashtag the plane. No, really.
- Wikinvest makes it easy
- Cupcakes from an ATM
- Free Wifi for Finland
- Still thinking inside the Box: Samsung
- Questionable Ethics or Artful Utility? You decide
- Fashionable Information: The Medical Locket
- Greater utility means extending item life: Grow Bike
- Wear your life: the TshirtOS
- Main Street USA
- Kickstarter 2.0
- When Online Shopping Levels Up
- CiteGreen rewards the right things
- This one time, at Bandcamp…
- Spotify enters the “Dating Game”
- Thinking inside the Box: BoxedWater
- Visual Magic. National Geographic
- The Hundreds
- Smarter cites need Smarter citizens
- Innovation on the Fringe: The Misfit Economy
- Let’s Go Out Tonight
- Chicago Plow-Tracker
- Ann Romney, women and Facebook
- It’s a lasagna. It’s a cookbook. It’s both.
- Daisy Goes to Hollister
- Academic Earth: Learn from the best
- Fine Italian craftsmanship meets modern commerce: Zegna in_STORE
- Icebreaker’s BAAcode helps you count sheep,
- Virtually Filled Prescriptions
- You’re not going to eat that, are you?
- Blockheads do it Better
- Dabble: Learn something
- Manicures for a Good Cause
- Nordstrom: Quality Customer Service for Over 100 Years
- Nike uses motion sensors demonstrating NikeFuel
- How does your garden grow?
- Nike for Women, again
- Hotel Haiku – poetry for Public Houses
- Gamified Medication
- The Good Old/New Days
- A Child’s Right: Transparency and Fresh Water
- Crowdsourced Travel for Geeks
- Cook and Book: Intriguing Mixed Use Retail
- Adidas may not be able to give footballers brains,
- The Sephora Sensorium
- Looking Good While Doing Good With Seer Outfitters
- MS Kinect goes beyond gaming
- The Starbucks App
- Nike’s Reuseashoe program
- Birds of a Feather… Are Wearing Hats
- LifeLens – Simplified Malaria Testing
- RFID, 3D & Augmented Reality…LivePark
- Sleep better, seriously.
- Those silly kids – they’re curing cancer
- Pop-up Shops
- Space 519, “A Refined General Store”
- The IKEA Adult Sleepover
- Home Depot vs. Lowe’s: Building Brand Image
- The term Additive Manufacturing sounds like Urbee to me
- Chipotle changes menu item
- Allianz Drunk Mirror Demo
- Nike Chicago – A Battle of the Sexes
- Guerilla Gardening: Greening Anywhere We Can
- The OPower app: competing to save energy
- Turn up the heat. Oh, your thermostat already did.
- Frugal Fashionistas Rejoice, the Target-Neiman Marcus Collaboration is Here
- How is this for hands free?
- Banana Republic Goes Mad…Men
- The portable restaurant, food trucks need not apply
- Think Geek Retail Genius – Creating a community experience in online shopping
- State Farm Next Door
- New Yorkers covet a new membership: Bike Share
- Living Your Brand Values
- Tis the Season for Retail Love
- November
- BMW to the Rescue
- Is there someone not in on the 3D mapping craze?
- At last…a Priceline for Car Repairs
- Bump up responds to potholes – with automatic reporting
- Social Influence drives a designer to engage a snob, The Bag Snob
- It’s the man-purse of bike baskets only cooler
- Own A Color For Unicef
- Electro-Ag
- Ending battles for power outlets: charging furniture
- The Honest Store from Honest Tea
- American Retro Makes Bloggers Designers
- Zombies, Run!
- Bus shelter advertising, not new, but it might make you want coffee
- 3D World, Third Planet
- Upwardly Mobile.
- Interesting Substitute: Brown Shugga Ale
- Gap: Social Influence – variations on a theme
- Greenewal: what to do with that old strip mall
- Lightning Strikes: Making EVs Sexy
- Brand personality means you stand for something
- MAC went to the blogs
- Paying for your groceries with Exerci$e
- Nokia launches their device with 4D in London – with DeadMau5
- Hard Truths and Ugly Reviews have an upside
- Parker: removing parking rage
- Where’s the presentation? Readily at hand
- The travel zodiac, prepared and interpreted by Amex
- QR Codes – Are They Worth Your Time?
- Smart phone? Nah, smart fridge
- Tide Loads of Hope
- Drive Green for Life: Ford and SunPower
- The brain behind a breast cancer detection brain
- Join a Road Train
- Zip ties may work, since handcuffs might be a problem
- The Rue 30
- Vodafone “justtext” giving
- T-Mobile is no stranger to great viral campaigning
- Going Public: Fee elimination for room service
- Craze or crazy is what comes to mind: 3D Meat
- The Middle East offers malls for women, Czech goes to the men
- It’s the Journey – made more informative by Ford.
- Ever seen a charging handbag? Yup.
- Tableau Vivant! – 2012 Tableau Customer Conference Wrap-Up
- Square evens out the playing field
- Renew Yourself
- Forget Windows 8
- Characters welcome – 140 of them.
- Twit Happens
- Evocative Ecovative: Mushrooms are the new cool
- Pedal-Powered Cinema and Music
- 3D printed Couture is beyond a dream come true
- Kindness:The Cure for the Common Cold
- Guilty Pleasures: The Many Brands of Gilt.com
- Bluetooth aims a little lower
- DIY: Part 1, Bionic Hands
- 70 Billion Books on a Thumbnail
- Haiku Deck – Presentations That Work Like Poetry
- Not Just Giving, Giving of Yourself
- Bluetooth aims a little lower.
- The DVD of your unborn baby is so last year
- Uniqlo’s Happy Machine
- Vitamin Water: Energize
- The Privilege of Perspective
- Gaming for Good
- Customer Friendly, Even When Your Vehicle Has 2 Wheels
- DIY: Part 2, Prosthetic Hands
- Dunkin Donuts: Wake up and smell the coffee
- Puma teams with SolesforSouls
- Gaming Goes Social…Awareness
- Data Crack for Marketers
- Pepsi: Social Vending
- You lost that one little piece you need, “print” it yourself
- TESCO HomePlus Virtual Subway Store
- DIY: Part 1, Bionic Hands
- Cure for MRI boredom? There’s an app for that.
- Coca Cola: Blend Your Own
- Surprising Link Between Knowledge Acquisition and Gaming
- October
- September
- Audi Gives Us A Different Kind of “Test-Drive”
- IBM Smarter Commerce in Review from a Unica partner perspective
- Donorschoose.org Project – September
- Topshop Brings Fashion to your Fingertips
- BANKAI!.. ooh you’re gonna get it.
- Marketing Innovation Through a New LENS
- Are We Square on Marketing Innovation?
- M6D as a Source of Marketing Innovation? Survey Says…
- A common language: Baileys as Marketing Innovation
- 115 (or more) Innovation Ideas to Engage the Modern CMO
- Ouya as a Source of Marketing Innovation? Survey Says…
- August
- Humans and Electrons – The Case for Selectivity
- The Modern CMO – Describing her competencies
- Design Innovation vs. Typhoid
- Yo Gabba Gabba and Contact Optimization
- The “Layering of Experience” – a conversation with Henry Yiu of Yiu Studio
- Maps… Where Simplicity Fails
- Creating Education for MRM Success – One Size Doesn’t Fit All
- Focus: The Fast Path to Innovation
- Innovation in small cups: Dovely Tea
- A Massive Loss of Dignity
- Why I’m Excited to Hear about MRM at IBM Smarter Commerce 2012
- Marketing Alert: Fundamental Market Shift (stop ignoring user content)
- Best of Breed that’s so 90’s, it’s now Best of Suite
- Is It Marketing Innovation? Media6Degrees Edition
- When Applied Customer Intelligence Goes Wrong
- Failing Forward: My First Install Experience
- Is It Marketing Innovation? Ikea Edition
- July
- Is It Marketing Innovation? Square Edition
- Is It Marketing Innovation? The Bird Poop Edition
- Is It Marketing Innovation? Warby Parker Edition
- Is It Marketing Innovation? Ouya Edition
- DonorsChoose.org Project – July
- Is It Marketing Innovation? Baileys Edition
- It Goes Both Ways
- Change versus Knowledge
- Don’t Jump to Conclusions
- Un-Loose Change
- Increasing Your Speed To Market
- June
- May
- April
- March
- Conformity: Boo! Hiss!
- Beware the Ides of March Madness
- Welcome to the Family Maya Sydney Willins
- DonorsChoose.org Project – March
- It’s Opportunity: Failure as Barrier to Innovation
- The Hunger Games: Gamification Pays Tribute to Fans
- My Top 5 Practices To Be An Awesome MRM Administrator
- Striving to Be Simple-minded
- What’s Your Name?
- February
- Innovation’s 20 Questions
- Innovative Business Models: The New BOGO
- A Weird Talk With My Kids, thanks to Seth Godin
- Buying Big Purses and Searching Fantasy Football: What Does Data Say About You?
- Are UI Challenges Hindering Great Marketing Technologies?
- Preventing “unautomation”
- Going Rogue: Innovators to Follow – Day 5; Mobile
- DonorsChoose.org Project – February
- Going Rogue: Innovators to Follow – Day 4; Gamification
- Going Rogue: Innovators to Follow – Day 3; Gesture Recognition
- Going Rogue: Innovators to Follow – Day 2; Augmented Reality
- The 12 Most Underutilized Resources Within Your EMM Tools
- Going Rogue: Innovators to Follow – Day 1; Retail
- 12 Days of Innovation for Marketers – Day 12 – TED
- 12 Days of Innovation for Marketers – Day 11 – Five Innovation Communities To Watch
- 12 Days of Innovation for Marketers – Day 10 – Khan Academy
- 12 Days of Innovation for Marketers – Day 9 – Future Exploration Network
- Tableau: The Big Ease-y
- 12 Days of Innovation for Marketers – Day 8 – TechCrunch Crunchies
- 12 Days of Innovation for Marketers – Day 7 – worrydream.com
- 12 Days of Innovation for Marketers – Day 6 – attend Harvard, and Stanford and MIT – for free
- 12 Days of Innovation for Marketers – Day 5 – envisioningtech.com
- 12 Days of Innovation for Marketers – Day 4 – Kinecthacks.com
- 12 Days of Innovation for Marketers – Day 3 – Trendwatching.com
- January
- Aprimo Marketing Summit: It’s Vegas, Baby
- 12 Days of Innovation for Marketers – Day 2 – FastCoExist
- 12 Days of Innovation for Marketers – Day 1 – MIT Media Labs
- The 12 Days of Innovation, for Marketers
- Covalent Sponsors Aprimo Marketing Summit 2012
- Introduction to the Process Playbook
- Making Your Marketing Department Resolution: The Year of the Dragon
- Welcome to the Family Olivia Lyn Bullock
- DonorsChoose.org Project – January
- Embrace Danger
- New Year, New Resolution
- Mind the Gap…464 Million Users
- December
- 2011
- December
- November
- October
- September
- August
- July
- June
- May
- April
- The *Shipping* News 4: Thoughts on Seth Godin’s Poke the Box – The Privilege of a Strong Foundation
- The *Shipping* News 3: Thoughts on Seth Godin’s Poke the Box – New is the new black
- The *Shipping* News 2: Thoughts on Seth Godin’s Poke the Box – Make Your Own Map
- The Shipping News: Thoughts on Seth Godin’s Poke the Box – The difference between thinking and doing
- March
- February
- January
- 2010
- 2009
- 2008
- 2007
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