Some of you may have read my recent post describing what I’m focusing on this year going in to the IBM Smarter Commerce Global Summit (SCGS). While I was writing that post I had a thought that I wanted to share with you as you prepare for the conference. read more »
I have attended, been a speaker and also sponsored at the Unica Marketing Innovation Summit (Unica MIS) dating back to 2003. Those of us legacy Unican’s (a.k.a. old-timers) who were able to attend will never forget the fun times we had at those conferences. Even if we weren’t aware of it at the time, looking back we realize that every year we were helping to shape the future of EMM technology. read more »
Every 18 months or so, a software upgrade is released for marketing technology systems, including IBM (previously ‘Unica’). These upgrades can help increase performance, streamline marketing functions, and simplify IT involvement. To put them into place, however, is not generally an easy task requiring time, expertise, adjustment, and sometimes even the planets proper alignment. Over the years, I have done my fair share of software implementations and upgrades with various clients. These experiences, collectively, have given me a robust perspective on what many marketing organizations struggle through when presented with the many software versioning options under the cry of “Upgrade!” read more »
Teradata Ahead in Gartner’s Magic Quadrant for Marketing Resource Management; IBM Not Far Behind
It is that time of year – Gartner Magic Quadrants. When we assist our clients with software evaluations, we often consult Gartner’s expertise and insight. We recently wrote about Gartner’s Magic Quadrant for Business Intelligence and Analytics and today we’re writing about the most recent Magic Quadrant – Marketing Resource Management. read more »
