Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »
I am going to come right out and say it – most company cultures do not encourage innovation. They readily encourage efficiency, meeting expectations, or doing more with less. In a company it is important to structure, schedule, arrange and quantify. When the moment comes that something does not fit into any of those categories it becomes complicated. When organizations DO try to take on the task of innovation, it quickly becomes so overly complex that eventually it dies of a thousand cuts. Those cuts (or challenges) are avoidable. While changing corporate culture is among the most difficult things to do, it is the most lasting and valuable change. read more »
