My friends and family all ask me how I stay involved in so many social media platforms. My answer is the same every time; I don’t. While I do spend a considerable amount of time researching platforms and what they do- I simply don’t have the time to stay actively involved in each and every one…nobody does. So how do I pick what I do stay involved with? The ROI that I receive for it, with *I* equaling my invested time. read more »