Software development requires a well thought out plan to guide the process through the early stages of creation to the end stages of user acceptance and maintenance. We recently worked with a client that was performing a major release of their Marketing database. One topic of discussion was “What is the better approach to the Software Development Life Cycle? A Waterfall approach or an Agile approach.” read more »
“Simplicity is the ultimate sophistication.” – Da Vinci
Somewhere in the complexity of Chicago traffic today, I began to wonder when such a great term became a pejorative.
This term – which should be a positive – has so many negative connotations that I want you to suspend your disbelief at its current definition to walk with me for a moment.
What do our customers want from us? The ability to say “that was simple.”
What do we want for ourselves every day? A little more simplicity, a little bit of ease in getting the myriad tasks we have before us completed. read more »
It’s really hard in life to have work-life balance. Our own Liz Kaufman introduced Covalent to a refinement of the concept: work-work balance. We spend so much time focused on the day to day that we forget about truly challenging our thinking.
Work-work balance is carving out a portion of the day or week or even month to dedicate to advancing your thinking. read more »
Do you love your marketing career? Do you find what you do excites you and you are challenged to grow? I know it sounds silly, but I can honestly say that I love my marketing career. Here’s why: read more »
