Gartner’s Magic Quadrant has become somewhat of a gold standard in analyzing the technology markets. They aim to place all vendors within 4 quadrants (challengers, leaders, niche players and visionaries) with an emphasis on the ability to execute and completeness of vision. Recently, Gartner released their Magic Quadrant for Business Intelligence and Analytics Platforms. In past Magic Quadrants, there was not an emphasis on the analytics side of it, but market demands have changed that. read more »
What is a Marketing Dashboard?
To paraphrase Stephen Few of Perceptual Edge, a marketing dashboard is “A visual display of the most important information needed to understand and manage one or more marketing metrics which fits on a single computer screen so it can be monitored at a glance.” So why doesn’t every marketer want one? read more »
I recently attended the Tableau Customer Conference in San Diego. The conference was a sea of knowledge that included breakout sessions hosted by both Tableau customers and Tableau employees.
Tableau CEO Christian Chabot opened the conference describing Tableau’s growth and the direction he sees for its future. read more »
As a technologist, I tend to jump feet first at the opportunity to learn new tools. My encounter with Tableau was no different. I had heard good things about the tool, but I hadn’t had a chance to look into it yet, until just recently. I have been extremely impressed with the entire journey of learning Tableau. There was such an ease to it that I can see where it might be a great tool for both IT and business people to reach common ground. For me there were a few things that stood out: read more »