Unica Version 9 is here, but it’s not what you think. Along with Unica tool enhancements, this release is just as much about the continued building of IBM’s Enterprise Marketing Management (EMM) brand. read more »
Going in to the IBM Smarter Commerce Global Summit (SCGS) I knew this show would not be the replacement for Unica’s Marketing Information Summit (a.k.a. MIS) of old. For starters, Unica is now just one of four softwares that IBM has packaged together in to their EMM suite of tools (Unica, Coremetrics, DemandTec and TeaLeaf).
So shedding as many preconceived notions as I could, I tried to ride the show like a surfer on a fresh wave. And while I was able to carve some of my own paths at the show, I was still at the mercy of the unstoppable wave, always pushing forward. There were high profile key notes, IBM partner sessions, software specific breakout sessions and general networking events. read more »
Yo Gabba Gabba was playing on my television the otherday. It is not normally a show that would be on at my house, but I was hanging out with an adorable 3 year old, and it happens to be one of her favorite shows. I did not think I would be a fan, but that show has some excellent lessons.* These are lessons that I think a lot of people forget about, including marketers. read more »
As we approach the Smarter Commence Global Summit I’m looking forward to exchanging ideas with other Unica users on how to best use IBM’s software. More specifically, one of my top goals will be to discuss with others about the different approaches they’ve used to educate resources during, and after, an implementation of Unica Marketing Operations (UMO). I’ve found that the education and adoption of MRM software can be exceedingly challenging and its importance is often under estimated. read more »