Capability & Technology Transformation
Knowing you have to change to serve your customer
It can be difficult to determine where exactly your organization needs reinforcement while also determining which aspects are already performing to their maximum potential. Having experts who are intensely familiar with marketing practices & theories and yet separated enough to be able to provide insights as to these opportunities is a critical first step in the journey towards the transformation of your current customer engagement strategy.
Telling the story of customer personalization in your organization
Covalent understands that you have a solid customer strategy supporting your enterprise goals and objectives. However, being able to trace how your strategy is supported by your operational capabilities, processes, and technology can be a difficult task to accomplish. Through a series of Covalent led workshops, we can help your team develop a customer engagement framework that clearly defines the connections between each aspect of your strategy. The end result is a common understanding of what it means to be a customer focused organization that is driving a better experience for each and every one of your customers.
Understanding your readiness as an organization
A critical step towards achieving greater marketing ROI is understanding your organizational maturity. Gaining this insight starts with the identification of strengths and how to maximize them, as well as the determination of any gaps that may prevent the advancement of your capabilities critical to driving customer personalization. Combining our external perspective with your own evaluation and then conducting a maturity assessment can help your organization reinforce the need for new development or refinement of existing capabilities.
Developing a practical plan to achieve your goals
The primary goal of every marketing strategy is to deliver personalized dialogues in a timely manner that influence customer experiences overall. In order to achieve this goal, an integrated plan that ties everything together is practically a must. Experts in providing insight, we specialize in recommending what will best assist you on the path towards improving both your current strategy as well as your technology platforms. Once our consultants have finished evaluating your existing processes and supporting marketing technology architecture, we'll help you determine operational goals for tool consolidation and the streamlining of processes to increase efficiency and provide you with a roadmap to marketing success that is designed specifically for marketers.