Covalent Marketing

Conversational Marketing is the sum total of Social Media Integration and Channel Optimization.

Due to the explosion of social media, marketing to your customers is more complex than ever. But on the upside, there are more faster and flexible methods for reaching out.  The trick is to make each contact count.

Covalent Marketing gets the conversation started with you. Working together we define your optimal social media business goals and objectives—is it customer value? Profit? ROI? We bring measurable mining tools so your marketers can collect the data that tracks customer social activity. We help you discover where they are and pinpoint when your optimal moment for contact will be. We assess how all of your channels contribute to a branded series of moments with the customer, driving favorable experiences, regardless of where they happen.  We help you determine what conversations you need to have using our Discover::Participate::Serve method for insight generation.  We propose metrics for your business that help you establish permissions, preferences and privacy approaches that work not just in the online arena but in all of your channels.