Covalent Marketing

Creating Amazing Multi-Channel Customer Experiences

Email, texts, Facebook, Twitter, direct mail, phone, in-store/in-person…there are so many ways to share interactions with our audiences. It’s essential to use each channel wisely, taking into account customer preferences, timing and nature of messages.

With all of these channels, there is a higher likelihood of overlap and conflicting messaging.  Channel optimization gives you a better view of the customer within and across all marketing channels continuously.

Most organizations address this by trying to limit contact fatigue.  Simply put, it’s a good start but hardly the end point in channel optimization.  You want to move beyond just improving a single channel to a more choreographed approach that improves performance and interaction.

This is necessary because customers are showing less and less interest in “plug-and-play” messaging.  Messages have a right time and a right place.  They have a right tone and right format.  Better said, not all mediums are equal in all situations.  We help you understand the context to enable the conversation – each time.

We can work with you to map out your customers’ journeys by segment or even microsegment (such as a Facebook or Linked In community), considering appropriate lifecycle and trigger-based messages. This framework can then be overlayed with campaigns and other interaction opportunities to manage the overall portfolio and frequency of contacts.

Check out a case study of how we helped an insurance company completely transform their customer communications from a standard calendar-based program to a near real-time, dynamic customer communications stream.

Getting Started. Ready to create amazing multi-channel customer experiences?

Ask Andrew to share more. Email Andrew or call 303-670-3101.