Covalent Marketing

Informed Interactions are a function of enlightened Customer Intelligence added to the right Marketing Technologies.

Many organizations rely on averages and bucketed values to reduce customers into large marketable populations.  This legacy lives on, despite the dramatic march forward of customer intelligence and marketing technology.  This old-fashioned approach often does additional harm by focusing on how an organization values the customer, and not how the customer values the organization.  Truly, we can mine customer and market data to find the right pockets of shared value more easily and more effectively than ever before.

That’s why Covalent Marketing wants to help you realize a more informed understanding of the experience customers have with your organization. You can understand the kinds of interactions they want to have, and even how they should be prioritized.  We define 12 zones of customer data that help you make better investments in the conversations you want to have.  Our intelligence process helps you define customers and their behaviors, along with the data it takes to deliver desired results. This allows your marketing strategy to deliver effective dialogues around customer acquisition, engagement, growth, retention, and loyalty.