Covalent Marketing

How Top Performers Achieve Customer-Focused Market Leadership

With a goal to assess the current state of marketing, sales, and service and to document how top performers achieve customer-focused market leadership in the emerging digital age, 500 CRM executives-across roles, industries and management responsibilities in 66 countries, were surveyed.  Cristene Gonzalez-Wertz analyzes the results of the survey and advises how executives and marketing professionals must quickly focus on developing fresh customer insight and establishing digital channel leadership that will allow them to transform customer experience, open new markets, and reduce organizational complexity.  Originally published in Emerald Insight’s Strategy & Leadership publication; Volume 39, Number 1 2011.

M.Tech 2011 Virtual Micro.Conference (Transcript)
M. Tech 2011 Virtual Micro.Conference (Audio)

This is a virtual micro.conference held on May 25, 2011. 60 Marketing Leaders in 60 Minutes on the Future of Marketing, sponsored by IBM.  Cristene Gonzalez-Wertz is featured on page 19 where the webinar turns its attention to “exploring the organizational, systemic and human elements involved in successfully managing your company’s marketing.”  With speakers from Forrester, IBM, 1to1.com and Acxiom, we think you’ll find engaging and interesting points of view to help stimulate new ideas.

The Agile Enterprise Marketer White Paper

A white paper on how a tumultuous market and a perplexing organizational workload make the CMO’s job more difficult and more important than ever.

Near Real Time White Paper

A white paper outlining how Covalent Marketing helped a major insurance carrier overcome their data mart limitations and advance their campaign management efforts towards a near real-time stream of more meaningful marketing e-mail communications.

Don’t yield on customer trust: Navigating the customer experience journey on the rough road ahead – White Paper

In challenging and dynamic times, traditional approaches seem to grant companies permission to reduce costs by reneging on prior promises to customers. However, smart companies understand they don’t need to trade customer trust for shortterm gains. They focus on business effectiveness and efficiency while keeping their promises to customers, creating a win-win for both customers and shareholders.

Strategic Service Delivery on the Path Forward – White Paper

Digitally savvy customers are increasingly using the Internet not only to seek information, but also to interact with companies, create solutions and make decisions. Smarter companies are using an emerging concept we call Strategic Service Delivery to enable customers to use data and resources more effectively to drive better customer engagement and experiences.