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I will admit it; I have a love affair with data. There are vast amounts of data collected. There are the endless opportunities for companies to understand more about our beloved customers. When I mix these with my love of analytics and marketing, it really is a match made in heaven. Companies have been collecting data for quite some time and now the more they understand the data they are better able to really know their customers. I have watched more people are taking notice of this, and I wanted to share some of the things that I have read and seen. Some use of the data deserves a round of applause, and some still have me confused. read more »
We‘re standing at the intersection of rampant innovation and marketing management technology expansion. It would seem to be a good place to be. Continuously changing user demands combine with rapid application development capabilities. In the hands of modern programmers, these marketing tools seem to increase in functionality as fast as new ideas are put forward. read more »
We operate in an automated world, one that is increasingly so for marketers. Lisa Arthur in a recent article for Forbes pointed out that within 5 years, the CMO is expected to control more technology spend than the CIO. You’ve amassed a toolkit enabling you to better and more intelligently interact with your customers while offering the products or services your business delivers: read more »
It seems the connection we have to our devices is not just deep. At some times, it feels nearly irrational. It’s a testament to how many needs those smartphones or tablets actually fulfill for us. So desperate is our need for continual access that we now have a sizable problem with texting and driving. And using them as a phone is only a small part of what they do. We game on them, we read on them, we watch videos on them. They augment our reality, they link/tweet/friend/pin and share us, they connect all the dots in our lives. read more »
