our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

5 / 2 / 2012

Why is teaching technology still in the dark ages?

 
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Technology (and subsequently our teaching tools) have advanced, so why haven’t our teaching methods?  Is it because we’ve hit the pinnacle of education and no longer need to innovate?  Or are we stuck in our comfort zones and user education is dismissed as “the easy part?” read more »

4 / 30 / 2012

The Hype: Get Over It

 
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Right here, right now, new technologies are constantly being introduced. Companies are constantly pumping out new devices that many people may not think they needed until these companies produced them, and it feels like suddenly they can’t imagine life without them. read more »

4 / 19 / 2012

DonorsChoose.org Project – April

 
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I am incredibly grateful that I get to work for a company that believes in philanthropy. Not only does Covalent Marketing believe in it, but I have the opportunity to choose this month’s DonorsChoose.org project. This month I am happy to help support Mrs.Fitzpatrick’s request to help her art class. read more »

4 / 13 / 2012

You’re Graphing it Wrong

 
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A couple days ago, I ran into this post on the Freakonomics blog.  Funny, interesting, engaging… I love it. I now refer to the song from #7 as “People the club can handle right now, with the exclusion of me.”

But it’s also wrong. read more »