our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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11 / 19 / 2009

Becoming a Fan of Social Media

 
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With well over 225 million internet users domestically (that’s nearly ¾ of the US population), it is almost imperative for organizations these days to include the use of Social Media (aka Web 2.0) as one of their marketing channels. As the Social Media landscape has matured over the last few years, so have the marketing techniques that can be used within them.

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11 / 19 / 2009

A Review of Aprimo Enterprise v8.5

 
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As a certified partner of Aprimo Inc., Covalent Marketing attends several Aprimo Partner meetings each year. Our most recent meeting was to get a look at 8.5. Both of Aprimos’ product development and product marketing teams were on hand to present valuable information and answer questions about this latest version of Aprimo Enterprise. read more »

11 / 19 / 2009

Aprimo Goes SaaS

 
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Due to Covalent Marketing’s rich Aprimo and general EMM experience, a client that was trying to decide on EMM software asked us to dive into Aprimo Studio and compare Studio’s abilities against their requirements. Marketing Studio is Aprimo’s latest software offering, but what is different about this offering is that it is SaaS (Software as a service).  This was a very exciting project for us because it gave us the opportunity to really see what Marketing Studio is all about. read more »

10 / 30 / 2009

My Time at DMA 2009

 
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The 2009 Direct Marketing Association (DMA09) conference came and went like the morning fog in San Diego. My time at this year’s conference can be easily divided in to one of two buckets, manning our exhibit (and here’s some picture proof) or trying to remotely help my client who was gracious enough to let me go for two days in the middle of a project; so as you can imagine, I didn’t get to take as many exhibits or sessions as I had wanted. read more »