October 4, 2012

Zombies, RUN!

In previous generations, I cannot imagine this phrase could feasibly be used as a motivator in a daily […] Read More

March 16, 2012

The Hunger Games: Gamification Pays Tribute to Fans

How much love can $40 Million buy?   For Lionsgate Studios, this marketing budget for the Hunger Games […] Read More

February 16, 2012

Going Rogue: Innovators to Follow – Day 4; Gamification

Gamification, simply put, is the use of game-like environments to engage audiences.  Now, I know what you’re going […] Read More