Thought Leadership
Where We Pass Our Knowledge On To You
Directly from the minds of the experts involved in the day to day operations here at Covalent Marketing, we realize that we don't always have the opportunity to consult for everyone. However, we do want to provide you with the strategies and concepts that will boost your marketing success. Composed by Covalent team members based on real world experiences and solutions, we strive to be a primary resource when it comes to fueling your marketing & technology concepts and ideas.
ARTICLES & PUBLICATIONS
Ideas for Reducing Friction and Marketing Smarter
Too often in marketing, chaos and friction is the order of the day and success is impeded. Read This Article
Cloud Software vs. Software in the Cloud
The cloud has become an integral piece of many personalized marketing infrastructure solutions. Read This Article
CASE STUDIES
Aligning Cross-Organizational Focus
We helped this client from a highly regulated industry, get to a customer-centric operating model. Read Case Study
Real Time Marketing
We modernized a health insurance company’s marketing efforts & become more consumer-centric. Read Case Study
WHITEPAPERS & PRESENTATIONS
2017 Marketing Performance Management Maturity Survey
Original research benchmarking how companies run the business of marketing. By Allocadia. Keep Reading
Chasing Personalization
The marketer's guide to technology in the age of the customer. Keep Reading
Videos
Focused on imparting the tips, tricks, and best practices that we have discovered over the years, we have worked to develop and refine these concepts based on our hands-on experience in the industry. We strive to cover a wide variety of topics dealing with everything from the technicalities and inner workings of marketing automation technology, to the art of marketing in general.
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October 26, 2017
Digital Summit Series – Key Marketing Capabilities that will Improve Cross-Channel Customer Engagement
