Thought Leadership

Where We Pass Our Knowledge On To You

Directly from the minds of the experts involved in the day to day operations here at Covalent Marketing, we realize that we don't always have the opportunity to consult for everyone. However, we do want to provide you with the strategies and concepts that will boost your marketing success. Composed by Covalent team members based on real world experiences and solutions, we strive to be a primary resource when it comes to fueling your marketing & technology concepts and ideas.

The Blog

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October 10, 2017

3 Tips for Your Next MarTech RFP

In a landscape of over 5000 different marketing technologies, running an RFP for your tool selection has become […] Read More

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August 22, 2017

Puzzling Projects

Lately, my daughter’s downtime has been spent putting together puzzles. The thing about puzzles is that they take […] Read More

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ARTICLES & PUBLICATIONS

Ideas for Reducing Friction and Marketing Smarter

Too often in marketing, chaos and friction is the order of the day and success is impeded. Read This Article

Cloud Software vs. Software in the Cloud

The cloud has become an integral piece of many personalized marketing infrastructure solutions. Read This Article

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CASE STUDIES

Aligning Cross-Organizational Focus

We helped this client from a highly regulated industry, get to a customer-centric operating model. Read Case Study

Real Time Marketing

We modernized a health insurance company’s marketing efforts & become more consumer-centric. Read Case Study

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WHITEPAPERS & PRESENTATIONS

2017 Marketing Performance Management Maturity Survey

Original research benchmarking how companies run the business of marketing. By Allocadia. Keep Reading

Chasing Personalization

The marketer's guide to technology in the age of the customer. Keep Reading

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Videos

Focused on imparting the tips, tricks, and best practices that we have discovered over the years, we have worked to develop and refine these concepts based on our hands-on experience in the industry. We strive to cover a wide variety of topics dealing with everything from the technicalities and inner workings of marketing automation technology, to the art of marketing in general.

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June 22, 2017

Allocadia & IBM Marketing Ops Integration

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