Where We Pass Our Knowledge On To You

Directly from the minds of the experts involved in the day to day operations here at Covalent Marketing, we realize that we don't always have the opportunity to consult for everyone. However, we do want to provide you with the strategies and concepts that will boost your marketing success. Composed by Covalent team members based on real world experiences and solutions, we strive to be a primary resource when it comes to fueling your marketing & technology concepts and ideas.

The Blog

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ARTICLES & PUBLICATIONS

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Ideas for Reducing Friction and Marketing Smarter

Too often in marketing, chaos and friction is the order of the day and success is impeded. Read This Article

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Cloud Software vs. Software in the Cloud

The cloud has become an integral piece of many personalized marketing infrastructure solutions. Read This Article

CASE STUDIES

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Aligning Cross-Organizational Focus

We helped this client from a highly regulated industry, get to a customer-centric operating model. Read Case Study

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Real Time Marketing

We modernized a health insurance company’s marketing efforts & become more consumer-centric. Read Case Study

WHITEPAPERS & PRESENTATIONS

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4 Things Best Performing Global Marketers Do Differently in Marketing Planning

Our partner, Allocadia, interviewed four marketing planning experts from Fuze, SmartBear, DemandGen Keep Reading

Win more budget and drive more revenue through Marketing Process Management.

The Gold Medal Playbook of Marketing Planning

This guide outlines three levels of strategic marketing planning aligned to corporate outcomes. Keep Reading

Videos

Focused on imparting the tips, tricks, and best practices that we have discovered over the years, we have worked to develop and refine these concepts based on our hands-on experience in the industry. We strive to cover a wide variety of topics dealing with everything from the technicalities and inner workings of marketing automation technology, to the art of marketing in general.

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April 22, 2016

Integrating a Tableau Dashboard within IBM Campaign

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