Thought Leadership

Where We Pass Our Knowledge On To You

Directly from the minds of the experts involved in the day to day operations here at Covalent Marketing, we realize that we don't always have the opportunity to consult for everyone. However, we do want to provide you with the strategies and concepts that will boost your marketing success. Composed by Covalent team members based on real world experiences and solutions, we strive to be a primary resource when it comes to fueling your marketing & technology concepts and ideas.

The Blog

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September 21, 2016

The Future of Social Media – User Adoption

Covalent Marketing consultants were asked to predict the future of social media 20 years from now. We’ve shared […] Read More

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September 19, 2016

The Future of Social Media – Advanced Capabilities

We asked our consultants to predict the future of social media. And we are sharing our predictions of […] Read More

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ARTICLES & PUBLICATIONS

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Cloud Software vs. Software in the Cloud

The cloud has become an integral piece of many personalized marketing infrastructure solutions. Read This Article

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Contact Management: Changing the Customer Experience

featured in 1 to 1 by Ryan Kosanic; 3 Contact Optimization approaches that businesses can take. Read This Article

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CASE STUDIES

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Real Time Marketing

We modernized a health insurance company’s marketing efforts & become more consumer-centric. Read Case Study

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Offers And Attributions

A financial org. using IBM Campaign was held back by inefficient & inconsistent offer management. Read Case Study

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WHITEPAPERS & PRESENTATIONS

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Streamlining Offer Management, Response Tracking and Attribution

Presentation given by Stanton Willins and our client, BMO Harris Bank, at IBM Amplify in May, 2106 Keep Reading

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8 Marketing Technology Cornerstones to Make You A Savvy Marketer

Today's empowered and enlightened consumers are challenging the basic tenets and underlying infrastructure of marketing... Keep Reading

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Videos

Focused on imparting the tips, tricks, and best practices that we have discovered over the years, we have worked to develop and refine these concepts based on our hands-on experience in the industry. We strive to cover a wide variety of topics dealing with everything from the technicalities and inner workings of marketing automation technology, to the art of marketing in general.

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April 22, 2016

Integrating a Tableau Dashboard within IBM Campaign

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