Where We Pass Our Knowledge On To You

Directly from the minds of the experts involved in the day to day operations here at Covalent Marketing, we realize that we don't always have the opportunity to consult for everyone. However, we do want to provide you with the strategies and concepts that will boost your marketing success. Composed by Covalent team members based on real world experiences and solutions, we strive to be a primary resource when it comes to fueling your marketing & technology concepts and ideas.

The Blog

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ARTICLES & PUBLICATIONS

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Contact Management: Changing the Customer Experience

featured in 1 to 1 by Ryan Kosanic; 3 Contact Optimization approaches that businesses can take. Read This Article

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Changing of the Guard: Marketing to Generation Z

featured in Target Marketing by Liz Kaufman; 5 Tips for Marketing to those born after 1995. Now is t Read This Article

CASE STUDIES

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Real Time Marketing

We modernized a health insurance company’s marketing efforts & become more consumer-centric. Read Case Study

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Offers And Attributions

A financial org. using IBM Campaign was held back by inefficient & inconsistent offer management. Read Case Study

WHITEPAPERS & PRESENTATIONS

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Covalent Marketing Tech Brief – Issue 2

10 Important Questions You Should Ask Yourself Before A Marketing Software Implementation Keep Reading

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Covalent Marketing Tech Brief – Issue 1

Five Ways to Make IBM’s Unica Campaign Custom Macros Work for You Keep Reading

Videos

Focused on imparting the tips, tricks, and best practices that we have discovered over the years, we have worked to develop and refine these concepts based on our hands-on experience in the industry. We strive to cover a wide variety of topics dealing with everything from the technicalities and inner workings of marketing automation technology, to the art of marketing in general.

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April 22, 2016

Integrating a Tableau Dashboard within IBM Campaign

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