Updated: Apr 26, 2023
An industry leading airline company was working with a dated campaign management software system, using a version that was no longer being supported by the software vendor. Compounding their outbound marketing issues, their campaigns constantly changed ownership, their historical campaign data was not being captured accurately and there were all too frequent marketing operation issues. They were ready to take a fresh look at their marketing ‘wants & needs’ and align them with a more current version of Unica software to incorporate some of the industry’s newer functionality - enhancing their marketing organizations capabilities while providing a solid foundation for future growth and flexibility.
Covalent Marketing did a complete upgrade, using our experience based campaign management project delivery methodology and best practices. We re-evaluated their marketing processes and subsequently:
As a result of the upgrade, the client gained a much more efficient marketing operation.
Their campaigns are fully documented and use several marketing best practices – and those marketing campaigns that Covalent Marketing built have execution times that run up to 35% faster, saving hours of processing time!
They can now swiftly and correctly log their outbound marketing touches directly from an automated process built in to the campaign management tool giving them a precise, 100% accurate historical view of their past marketing efforts.
Eliminated inefficiencies around file and script management.
And with some forward thinking Covalent Marketing was able to set the table for them to upgrade/enhanced their reporting capabilities for when the time comes.