Great Ways to Spice Up Your Next Campaign
Optimize up your next Braze campaign with these advanced ideas and techniques for lasting marketing success.
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BRAZE +
COVALENT MARKETING
Enable powerful real-time engagement to reach your customer centric goals
Braze Services Designed to Take Your Digital Marketing to the Next Level
CERTIFIED
PARTNER
Covalent aligns deep data, process, and technology knowledge with the strength of the Braze platform. This brings your organization best-in-class customer interactions to drive customer engagement and increase transactions at scale.
> Featured Braze Post-Onboarding Services
BRAZE DATA ANALYSIS
Improving Data Quality and Optimization
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Start with a deep dive into your inbound data sources, including SDKs, REST APIs, data warehouses, and third-party processes.
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Identify any data quality issues such as duplicate profiles, redundant data, and misspelled email domains.
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Evaluate data point usage by app group, inbound source, attributes, and events to identify anomalies.
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Analyze segment logic to uncover any conflicts or inconsistencies.
The result? Actionable recommendations for optimizing your data.
BRAZE SETUP AUDIT
Enhancing Configuration for Success
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Complete workspace audit of all Braze app groups including tag hierarchy and usage, Dashboard Users, and Team permissions.
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Review sending domain configurations and DNS health, reply management, and opt-out processes.
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In-depth analysis of customer engagement by ISP and trends like human and machine-driven opens.
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Assistance setting up Google and Microsoft deliverability dashboards and implementing global authentication methods (DMARC and BIMI!).
The result? Practical recommendations tailored to your unique business needs.
CAMPAIGN & CANVAS ANALYSIS
Maximizing the Impact of Marketing Campaigns
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Review and provide up-to-date documentation of key Campaigns and Canvases.
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Identify audience logic conflicts and provide testing guidance for complex Campaigns and Canvases.
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Find opportunities for content optimization, such as content blocks, Liquid personalization, and Connected Content.
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Identify ways to incorporate emerging Braze features and capabilities into existing marketing programs.
The result? Revitalized campaigns leveraging the latest Braze features for optimal customer engagement.
> What We Do For Braze Customers
Onboard &
Educate
Accelerate and streamline your Braze implementation with our custom services for transition plans, expert implementation guidance, and hands-on onboarding & education offerings designed to empower your team.
Canvas Enhancements
We leverage a combination of marketing experience, strategy, and platform expertise to show you how to create a cohesive multi-message, personalized journey, and then optimize those experiences using comprehensive analytics.
Data
Integrations
No matter what your current data architecture is, we excel in crafting scalable data streaming solutions, enabling Braze Currents, and deploying custom or standard integrations via SDK or API to enrich your Live 360 profiles.
Deliverability Improvement
Guarantee email deliverability, dodge spam filters, and maximize inbox placement with our thorough assessment of your email and IP configurations, coupled with expert implementation of best practices in email marketing.
Customer Journey Strategy
Revamp your customer journey in Braze Canvas utilizing proven best practices orchestrating a seamless multi-channel experiences via: Mobile and Web Push, In-App and In-Browser Messages, Content Cards, Email, and/or SMS.
Predictive Marketing Strategy
We harness the Braze Predictive Suite to craft actionable strategies, ensuring customer loyalty and retention. Then, our mastery of Predictive Churn and Predictive Purchases will help unlock your data’s full potential.
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