INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

A Recipe for Success: Sprinkling Agility into Your Projects, One Step at a Time!

Master MarTech projects with gradual Agile adoption—teamwork, small changes, and celebrating wins. Dive in for efficient project management!

What Gets Delivered Gets Read: Mastering ISP Segmentation

Master the art of ISP segmentation with Braze for optimized email campaigns and improved deliverability.

Above and Beyond: The Indispensable Role of Humans in Project Management

Automation suits repetition; humans offer creativity, empathy, adaptability, ethical judgment.

Ride the Data Wave: Setting up Braze Currents with AWS

Learn to set up Braze Currents with AWS and leverage engagement data for marketing insights.

When to Level Up Your Braze Campaigns with Liquid Magic

Unlock the power of Liquid scripting in Braze for dynamic, personalized marketing campaigns that engage and impress.

Three Ways to Improve Your Inbound Marketing Game

Engage with web forms, dynamic offers & in-app marketing to capture attention, drive conversions & ensure loyalty in Inbound Marketing.

Rise of the Machines: Man vs. Robot Email Open Rates

The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.

Where Have All the Marketing Technologists Gone?

The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.

Cracking the Code: What you Need to Snag Your Own SMS Short Code

Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.

Segmentation Success: Inclusion & Exclusion Strategies

Leverage Braze's segmentation capabilities for impactful marketing results. Learn to drive relevance and boost conversions.