What Gets Delivered Gets Read: Mastering ISP Segmentation
Master the art of ISP segmentation with Braze for optimized email campaigns and improved deliverability.
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INSIGHTS AND THOUGHT LEADERSHIP
Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients
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Ride the Data Wave: Setting up Braze Currents with AWS
Learn to set up Braze Currents with AWS and leverage engagement data for marketing insights.
When to Level Up Your Braze Campaigns with Liquid Magic
Unlock the power of Liquid scripting in Braze for dynamic, personalized marketing campaigns that engage and impress.
Rise of the Machines: Man vs. Robot Email Open Rates
The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.
Cracking the Code: What you Need to Snag Your Own SMS Short Code
Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.
The Myth of Multi-Tasking
Unmasking the Myth of Multitasking: Humans vs Computers. Learn the truth about its impact on productivity and well-being.
Are All Clicks Created Equal?
Accurately track email campaign performance and understand the calculation methods for email opens and clicks in Braze.
Hook, Line and Tester - Pro Tips for Testing with Real Data
Are you struggling with testing data workflows in Braze? Discover a better way to ensure accuracy without relying on manufactured test data.
Keep Calm and Braze On
Unlock the power of Braze! From learning resources to live events and expert advice from our team members. Let's master Braze together!
Time Traveling with Braze: Understanding their Date-Based Nuances
Learn how to create simple user segments by age, time and date in Braze with a few simple steps.
Know Your Numbers - When's the Last Time You Checked Your Data Points?
Track your data point usage in Braze to stay within budget and avoid overage fees. Learn how to identify inefficiencies and save costs.
Does Time Really Matter?
Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.
Taking a Peek After Covid
Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.
What You Need to Know About BIMI and Email Authentication
Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.
A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps
How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.
Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process
A major retailer selects an enterprise solution with objectivity, speed and confidence.
45% Reduction in Offer Creation and Improved Attribution for an International Bank
Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights
Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company
Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.
Enabling Real-Time Marketing for a Fortune 100 Healthcare Company
How a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.
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