ArticleBeing Truly Omnichannel and Data-Driven Requires a Marketing System of RecordMarketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
Case StudyFrom Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights
Case StudyReduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming CompanyHow marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less
ArticleWhy Marketing Operations is Critical to Customer-Centric OrganizationsMarketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.
