INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

The Rise of Zero-party Data and Its Importance

Marketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.

Martech Solution Implementations: It's Not Just Pushing Buttons

Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.