INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Martech Solution Implementations: It's Not Just Pushing Buttons

Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.

Why Marketing Operations is Critical to Customer-Centric Organizations

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.