Marketing OperationsBeing Truly Omnichannel and Data-Driven Requires a Marketing System of RecordMarketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
Marketing StrategyThe Rise of Zero-party Data and Its ImportanceMarketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.
Marketing OperationsFrom Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights
Digital MarketingReduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance CompanyStandardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.
Marketing StrategyUnifying Teams and Lines of Business to Drive Marketing and Technology TransformationEnabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.
