INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.

Why Marketing Operations is Critical to Customer-Centric Organizations

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.