INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

What You Need to Know About BIMI and Email Authentication

Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Martech Solution Implementations: It's Not Just Pushing Buttons

Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams