Case Study: Transforming Customer Engagement and Revenue Growth with Braze
A major retailer faced the challenge of optimizing its customer engagement in order to maintain their competitiveness against the big-box...
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INSIGHTS AND THOUGHT LEADERSHIP
Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients
Where Have All the Marketing Technologists Gone?
The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.
Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process
A major retailer selects an enterprise solution with objectivity, speed and confidence.
Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company
Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.
Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company
How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less
35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company
How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams
Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company
A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.
Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation
Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.
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