Digital MarketingSelecting the Ideal Marketing Automation Solution via an Objective Evaluation ProcessA major retailer selects an enterprise solution with objectivity, speed and confidence.
Digital MarketingReduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance CompanyStandardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.
Marketing OperationsReduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming CompanyHow marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less
Marketing Technology35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline CompanyHow an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams
Marketing StrategySuccessful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare CompanyA scalable change management model and education program was critical to marketing transformation success at a major healthcare company.
Marketing StrategyUnifying Teams and Lines of Business to Drive Marketing and Technology TransformationEnabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.