INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team members about what they have learned in working with leading clients

Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.