Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process
A major retailer selects an enterprise solution with objectivity, speed and confidence.
INSIGHTS AND THOUGHT LEADERSHIP
Hear directly from our team members about what they have learned in working with leading clients
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Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company
Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.
Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company
How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less
35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company
How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams
Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company
A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.
Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation
Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.
