INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Why Marketing Operations is Critical to Customer-Centric Organizations

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.