MARKETING CAPABILITIES
DIAGNOSTIC ASSESSMENT
Discover Your Organization’s Maturity in Key Areas to Build a Roadmap for Better Customer Engagement
An Easy Way to Get a Comprehensive Perspective on Your Marketing Organization's Strengths and Opportunities
Our experts developed a broad-based assessment tool founded in cross-industry benchmarks, best practices, and the extensive experience of our seasoned Marketing Transformation consultants to help our clients better understand their capabilities across the six key pillars of modern successful organizations. The assessment requires minimal effort from participants (just a couple of hours) and yields valuable comprehensive insights that will help your organization uncover gaps, illuminate barriers to advancement, and highlight shared priorities and goals across teams.
Understand Your Capability Levels Across Six Key Pillars
Marketing Strategy & Planning
Alignment of plans to corporate goals, incorporation of customer experience and analytics into strategy
Marketing Analytics
Actionable use of available information across customer, campaign, organization, and marketing investment data
Marketing Execution
Ability to deliver cohesive omnichannel interactions in the right place at the right time to the right people
Customer Data Management
Accuracy, completeness, availability, and usability of customer data
Marketing Operations
Standardization and governance of marketing processes, and ability to hold marketing teams accountable to execute according to corporate goals
Content Management
Organization and standards around content curation, storage, and delivery
Receive Detailed Documentation On Marketing Maturity Benchmarks
Gain Unique and Valuable Insights into Your Marketing Organization
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Receive blended measurements based on multiple perspectives from different teams and roles for a more comprehensive and practical understanding of how your department really functions as a whole from the top down.
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Identify the biggest core gaps between your current state and desired future state to better understand what might be keeping your organization from reaching its maximum potential.
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Benefit from meaningful quantitative and qualitative information weighed against the collected experiences of seasoned professionals with vast depth and breadth of exposure to marketing organizations of all types, sizes, and industries as well as best practices.
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Get the most honest and candid inputs from your functional experts with different vantage points inside of your organization by leveraging our impartial consultants who are in a unique position to capture anonymous "off the record" feedback that may not otherwise be voiced to others internally.
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Discover shared priorities and goals across different stakeholder teams to help inform and validate the next steps in your overall evolution.