AI is scaling content faster than ever—but your customers’ attention hasn’t changed. At Braze’s City x City London event, one message stood out: volume isn’t the advantage anymore. Craft is. Here’s what the latest AI innovations mean—and why better content, not more content, will define the brands that win.

Marketing teams are under pressure to move faster, personalize at scale, and do more with limited resources. BrazeAI Operator is an AI marketing assistant built into the Braze platform that helps streamline marketing operations, accelerate campaign creation, and support lifecycle marketing and experimentation. Learn how teams use AI to improve marketing automation, execution speed, and engagement.

At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.