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Case Study

Our experts detail their experiences, accomplishments, and lessons learned from past projects.

Case Study: Retailer's Braze Makeover - 30 Days to Success

Struggling with Braze for optimal results? Discover how Covalent helped a retailer fix segmentation, optimize workflows & boost engagement.

Case Study: Retailer's Braze Makeover - 30 Days to Success

Case Study: Transforming Customer Engagement and Revenue Growth with Braze

A major retailer faced the challenge of optimizing its customer engagement in order to maintain their competitiveness against the big-box...

Case Study: Transforming Customer Engagement and Revenue Growth with Braze

Case Study: Personalized Marketing Campaign Drives Incremental Grocer's Sales and Customer Engagement

Grocer boosts sales with personalized offers using marketing automation. $198K incremental sales, 27% households moved to Primary status.

Case Study: Personalized Marketing Campaign Drives Incremental Grocer's Sales and Customer Engagement

Case Study: A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

Case Study: A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

45% Reduction in Offer Creation and Improved Attribution for an International Bank

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

Reduced Review Cycle Times through Automated End-to-End Marketing Processes for a Gaming Company

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Successful Change Management and Marketing Technology Adoption for a Fortune 100 Healthcare Company

Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.

Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation
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